Where Every Second Counts, Nova Sonic Delivers

Amazon Nova Sonic is AWS’s next-generation AI-powered voice service—bringing real-time transcription, translation, and intelligence to every customer interaction. With Sonic, your contact center hears, understands, and responds faster than ever before. As a leading Amazon Connect partner, Thunder helps you harness these capabilities to transform service quality, unlock agent productivity, and deliver conversations that feel effortless.

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What we’re known for

Deploying voice AI that transforms phone experiences

Replace frustrating phone menus with Amazon Q voice bots that understand natural conversation, answer questions instantly, and complete transactions autonomously—turning your most expensive channel into your most efficient.

Works best for: Contact center owners who understand that the phone is the highest cost service channel.

Building chat automation that actually solves problems

Deploy Amazon Q chatbots that go beyond scripted responses to understand context, access customer data, and take meaningful actions—from processing returns to updating account information.

Works best for: Organizations handling high volumes of digital inquiries across web, SMS, and messaging channels.

Empowering agents with AI that makes them more effective

Give your service team real-time assistance with Amazon Q Agent Assist—surfacing relevant knowledge articles, suggesting next-best actions, and automating case documentation so agents focus on customers, not systems.

Works best for: Contact centers looking to improve agent productivity, reduce training time, and deliver more consistent service quality.

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The bottom line

Anchoring on outcomes drives clarity and success

Dramatically reduce contact center costs by deflecting routine inquiries and completing transactions without human intervention—especially critical for phone, your most expensive channel.

Deliver consistently excellent experiences through AI that understands customer context, never forgets details, and provides accurate answers 24/7 without hold times or transfers.

Scale seamlessly as your business grows by adding AI capacity instead of proportional headcount—handling volume spikes, after-hours inquiries, and global coverage without the traditional cost curve.

gsi-level talent in a boutique partner

Paul Kersey

CTO, MuleSoft, Agentforce Expert

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Yaron Wilf

VP, Contact Center Practice

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Adam Saslow

VP, Service Cloud Practice at Thunder

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Why teams choose Thunder for Amazon Nova Sonic

Deep Amazon Connect expertise that most partners can't match

With 60+ Amazon Connect implementations completed and our status as the fastest-growing Amazon Connect partner, Thunder understands the complete technology stack—from telephony infrastructure to AI intelligence. We don't just configure Amazon Q; we architect complete contact center solutions that achieve measurable results.

We push beyond simple automation to sophisticated, action-taking AI

Many implementations stop at basic FAQ bots that frustrate customers. We design Amazon Q solutions that climb the maturity curve—completing transactions, updating systems, and solving real problems. That's where the transformative ROI lives, not in answering "What are your hours?"

Seamless integration across your entire technology ecosystem

Amazon Q becomes truly powerful when connected to your CRM, commerce systems, and business applications. Our expertise with Salesforce, MuleSoft, and third-party platforms ensures your AI can access any data needed to serve customers effectively.

Platform-agnostic approach that puts your needs first

Whether Amazon Q, Salesforce Agentforce, or hybrid solutions make the most sense for your tech stack and business model, we'll recommend and implement what works best for you—not what's easiest for us to sell.

Frequently asked questions

How is Amazon Q different from traditional IVR and chatbots?
Traditional IVR systems force customers through rigid phone menus, and basic chatbots follow scripted decision trees. Amazon Q uses natural language understanding to have actual conversations—handling interruptions, understanding context, and completing transactions autonomously. Instead of "Press 1 for..." or getting stuck in chat loops, customers simply describe what they need and Amazon Q helps solve it.

What if customer requests get too complex for AI?
Amazon Q includes sophisticated guardrails that define when to escalate to human agents. You control the boundaries, security rules, and escalation triggers. When handoff occurs, agents receive complete conversation history and context—customers never repeat themselves. The goal is seamless collaboration between AI and humans, with each handling what they do best.

Why choose Amazon Q over other voice AI platforms?
The choice between Amazon Q, Salesforce Agentforce, or other platforms depends on your existing tech stack, integration requirements, and business priorities. Amazon Q excels when you're already in the AWS ecosystem or need deep telephony customization through Amazon Connect. Thunder's expertise across multiple platforms means we'll help you evaluate options honestly and implement whatever solution delivers the best outcome for your specific situation.
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Can you help us start with one capability and expand over time?
Absolutely. Most clients start with the highest-value use case—often voice for phone-heavy contact centers, or agent assist for productivity gains. We help you build a phased roadmap, prove ROI quickly, and scale systematically as you see results. No pressure to buy everything at once, just a transparent path from initial implementation to comprehensive transformation.
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Experince Real-Time, Human-Like Voice Conversations

Whether you're looking to improve call accuracy, speed up resolutions, or unlock real-time insights from every conversation, Thunder’s expertise with Amazon Nova Sonic helps you find your voice.

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